Why Control Freaks Hate Marketing
Most people despise the business of sales and marketing. In fact, Facebook revealed a survey that said “Marketing” is one of the Top 5 most hated words in social media. This supports the theory that most people would rather die than have to ask for business, even if their product or service is amazing.
Marketing and sales solutions are everywhere, but they almost never explain how to first become a salesperson who’s self-aware and conscious of emotions that arise when we put ourselves out there for judgment.
Unless we’re comfortable with vulnerability, more patient than most, and able to withstand (and learn) from rejection… the business of sales can be very painful.
Here’s another piece no one seems to acknowledge. We tend to hate sales because we desperately want CONTROL.
By not reaching out with our goods, we can achieve some sense of control. In this (perceived) safety of silence, we don’t have to risk looking like a fool, offending others, or feeling discomfort when ignored or denied.
People who thrive in sales are often labeled “control freaks” because they’re skilled at influencing a decision. But really, they’re somewhat evolved beings. They realize they have no control over another’s response… and it’s ‘none of their business‘ what others think of them anyway.
Great marketers and sales professionals are willing to show up as imperfect beings because they believe wholeheartedly in their value. They continually fine-tune and get feedback on their approach, so it works and feels safe enough for them to practice.
Allow me teach you how to ask for business like a self-realized salesperson. It’s time for us to make more money and find fulfillment by relinquishing control and engaging in the art marketing our truth.
GREAT post!! Psychology of marketing… and why people hate it so much! This is so much more subtle a topic than people think it is. I’m loving this direction!
J
Hit the nail on the head Erin! Control is the killer of so much, including creativity, spontaneity, and connection. I have a big part of me that wants to preserve the look good in others eyes and , your right, by not asking and risking I actually cement the control issues even deeper. Its part of my growth curve to release that crappy way to protect so I can play and be a bigger part of everything I do. Thanks for calling it out my friend!
Wow, Erin – that’s out of the box thinking, at least in my experience. Seeing good salespeople as advanced in their evolution makes me see marketing entirely differently!
Thought provoking. I feel that marketing and “asking for business” has got a bad reputation because of some bad apples (lots of approaches that are in bad taste) and unfortunate timing. These, I think, come out of anxiety and fear of rejection.
It is important to teach one the psychology of their style of sale. No sales person is equal and not all styles of communication were created equal either. I feel a lot of what you called in your blog “control” , has to do with attachment – anxious attachment.
To sell one’s product/service has a lot to do with self-confidence and how much we have worked on our issues with money as well.
Thanks for writing this article.
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